Episode 15: The Reasons to Start Your Own Business with Jordan & Chelsea

Synopsis

Jordan and Chelsea run an outerwear fashion brand called CAALO. The two are life partners who also run a business together.

Starting and running your own business is never easy and brings lots of challenges, but the couple is driven trying to build a brand they can be proud of that looks great is made sustainably. In this episode, host Greg Martin talks with the couple about the ins and outs of the fashion industry and how they were able to create their brand to be carried in stores around the world.

The three get into the pros and cons of starting your own business versus the stability and predictability of the corporate world. In the end, starting a business is a passion and there’s never the perfect time.

Key Takeaways

• Confidence to start a clothing brand came from Chelsea’s background in the fashion industry for 10+ years

• Being Canadians in New York City, they focused on outwear with the brand, making timeliness jackets out of sustainable materials

• Time management is critical (there is never enough time) plus Jordan works a separate full time job

• Sell through various retailers, recently being carried by Holt Renfew in Canada

• Plans to grow into a bigger brand with more employees to take the burden off of having to do everything, but otherwise challenging to say what the brand can one day become

• Love taking pride in the compliments and recognition of designing something that people love

• Getting experience in corporate environment helps, but never a perfect time to start your own business

Jordan & Chelsea Background

• Chelsea has a fashion background, working as a designer for such brands as Lululemon Athletica and J.Crew

• Jordan graduated from Wilfrid Laurier University and

• Follow CAALO on Instagram or Visit the Website