Episode 49: Marketing Career Paths and Options with Amy Anderson

Synopsis

Episode 49. What are the options for starting a career in marketing? What are the options across in-house, agency and everything in between?

In this episode, host Greg Martin interviews co-founder of Wild Coffee Marketing, Amy Anderson. Amy began her career working in New York in media and an account executive in the early days of digital media. She continued with a few in-house marketing roles before co-founding her current firm which today handles everything for their clients strategy to execution.

Amy loves that marketing allows her to merge creativity with data-driven decisions, and co-founding her own company has made space for greater flexibility with her family. During the episode, she gives her tips for being successful in today’s marketing space and what really matters when it comes to metrics.

Key Takeaways and Discussion

• How she’s utilized her education background in art history and English in marketing.

• The part of marketing Amy found was really important to her and why.

• How marketing owns the whole digital experience in today’s world.

• The catalyst that led Amy to decide she was going to start her own business.

• The diversity of skills required to be successful in marketing today.

• How the agency model can be cost-prohibitive for small or mid-size businesses.

• The secret to standing out in today’s marketing space.

• What you need to know first about your leads before you can hook them.

• The mistake Amy made early on in her career and what she learned from it.

• The boundaries set at Wild Coffee Marketing to promote a healthy work balance.

• Where innovation comes from and how company culture can support it.

• How the approach to leadership has changed, especially after the pandemic.

Amy’s Background

• Started her marketing career in the media space right out of college including Calvin Klein and New York Times Digital

• Amy has decades of vast experience including print, broadcast, and digital marketing.

• She co-founded Wild Coffee Marketing in 2018

• Follow on Linked-In