Episode 75: The Farmers and Brands Behind Your Cup of Coffee with Martin Mayorga
Synopsis
Episode 75. In this episode of the Lifetime at Work podcast, host Greg Martin interviews Martin Mayorga, the founder of Mayorga Coffee. They discuss Martin's journey from growing up in Latin America to discovering the coffee disconnect between its origin and its sale in North America.
The conversation delves into Martin's challenges and achievements in building his company, his commitment to supporting small farmers, the complexities of the coffee industry, and his perspectives on the responsibilities of businesses and consumers. Martin also shares personal insights, anecdotes about his family, and travel tips. Listeners will gain a deeper understanding of the coffee trade and the importance of sustainable practices.
Listeners can use the code MARTIN15 to get 15% off orders from the Mayorga Coffee website.
00:00 Introduction to the Podcast
00:17 Meet Martin Mayorga: Founder of Mayorga Coffee
02:13 Martin's Early Life and Journey to the US
06:49 Discovering Coffee and Starting a Business
09:17 Challenges and Ethics in the Coffee Industry
12:34 Consumer Responsibility and Industry Practices
16:03 The Reality of Coffee Pricing and Market Dynamics
20:49 The Role of Retailers and Consumer Trust
27:34 Overcoming Business Failures
28:31 Financial Struggles and Resilience
31:08 Current Focus and Future Goals
37:49 Life Philosophy and Advice
40:49 Exploring Latin America
45:14 Consumer Responsibility and Brand Integrity
47:55 Conclusion and Call to Action
Background and Key Links
Martin was born in Guatemala and later emigrated to the U.S. at the age of eleven. He went to Georgetown University, then got into the cigar industry before starting his own coffee company to support his roots
Founded Mayorga Coffee in 1997 to with a focus on partnering and supporting farmers directly in Latin America
Find Martin on Linked-In