Episode 87: Building and Buying E-Commerce Businesses with Neil Twa

Written By Greg Martin

Synopsis

Episode 87. Neil Twa has built the type of business that can be repeated again and again. He’s in the world of e-commerce and has lots to share after trying again and again, failing and finding the way.

In this episode of the Lifetime at Work podcast, host Greg Martin interviews Neil Twa, CEO of Voltage Holdings. Neil shares his unconventional career journey, from learning about the internet to having to file for personal bankruptcy for a failed venture to working his way up in the corporate tech world at Sprint and IBM.

Following a personal tragedy, Neil made the leap to entrepreneurship, building a successful e-commerce business through innovative product strategy rather than invention. They discuss the evolution of e-commerce, the importance of automation, and practical advice for aspiring entrepreneurs. He emphasizes the need for a purpose-driven approach and strategic thinking in building a sustainable and profitable business.

  • 00:23 Meet Neil Twa: From Fighter Pilot Dreams to E-commerce Expert

  • 01:23 Neil's Early Career and Internet Beginnings

  • 04:00 Transition to Entrepreneurship and Early Challenges

  • 10:03 The Shift to Affiliate Marketing and E-commerce

  • 12:25 Understanding E-commerce and Amazon's Role

  • 20:45 The Power of Data and Innovation in E-commerce

  • 26:25 Testing the Engine: 18 Months of Discovery

  • 26:51 Rapid Brand Launches and Market Domination

  • 27:21 Teaching and Scaling: From Employees to Partners

  • 28:47 Acquiring and Automating Businesses

  • 30:21 Veteran-Focused Business Growth

  • 31:28 The High Voltage Business Builders Podcast

  • 32:09 Building an Eight-Figure Business Strategy

  • 34:21 The Importance of Patience and Realistic Expectations

  • 35:06 The Role of the Operator in Business Success

  • 45:26 Creating Value and Purpose in Business

  • 47:31 Special Offer and Final Thoughts

Background and Key Links

  • Neil is an entrepreneur, advisor, and e-commerce expert who helps founders build and scale successful Amazon FBA businesses. As CEO of Voltage Digital Marketing, he has guided hundreds of private-label brands to seven- and eight-figure exits.

  • He is the author of The Exit Formula, where he outlines the strategies and systems behind building sellable e-commerce businesses from the ground up.

  • Connect with Neil Twa on LinkedIn and visit voltagedm.com to learn more.

Greg Martin
Next

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