Episode 64. How do you get your message into the press? Well, there’s a whole engine of people working hard to help, forming the public relations industry.

This episode features guest Zachary Bernard, the Founder and CEO of We Feature You. His company is a PR firm focused on building industry professionals as leaders and authorities in their space.

There’s something a lot of people don’t realize about public relations: It’s less about gaining exposure and more about what you do with the exposure you get. This episode covers the modern media and public relations world and how all of us can thrive and understand the industry for the better.