Episode 63. There is a big engine of people behind the candidates in the world of politics. Exploring a campaign and election from the inside helps give insight into what’s happening and why.

Guest Matthew Krayton provides counsel to campaigns at the local, state and federal levels as well as to clients in the private and public sectors across the public relations landscape. He worked on special projects during Joe Biden’s 2020 campaign and helped to create the “We Just Did” hat. He created his PR Consulting Firm, Publitics, in 2011 and has been growing his team ever since.

Matthew has a unique view of the political landscape, and during the episode he shares his perspective of it through the lens of PR. He also shares insights into the relationship between social media and politics.